MTS launched free digital audio guides for road trips around New Year's Sochi


MTS announced the launch of a series of free digital audio guides along the country's Black Sea coast on the MTS Music platform. The audio guide route starts from Sochi and goes to the resorts of the Krasnodar Territory, including Krasnaya Polyana and Tuapse.

“We create digital audio guides in such a way as to help both adults and families with children competently plan a road train and reveal the flavor and originality of our homeland. The resort destinations of Sochi are traditionally tourist attractions during the New Year holidays, and with the help of MTS mobile audio tours, everyone will be able to have an exciting trip by car for free and interesting,” says Olga Yurkova, head of the MTS Center for Social and Charitable Programs.

The audio guide to the resorts of Krasnaya Polyana starts from the Sochi airport named after V. I. Sevastyanov and includes about thirty-three interesting locations. For almost seventy kilometers, users will learn about the history of the Olympic Park, see the Bogatyr hotel stylized as a castle and the symbol of the Olympics – the torch of the Olympic flame. Along the way, motorists will enjoy the view of snow-capped mountains, find out where you can see the residential residences of the Gazpromovsky resort and the LED globe, and also get to the observation deck under the Mountain Olympic Village on Rosa Khutor, from which you can see all the beauty and power of the wild nature of the Caucasus.

br>The route of the audio tour to Tuapse also starts at the Adler airport and is more than a hundred kilometers long. Listeners are waiting for about thirty stories about cultural attractions: about the famous Sochi arboretum and the abandoned Ordzhonikidze sanatorium, they will find out where the funny name of the Mamaika district came from and what legend the locals keep about the uniqueness of the Volkonsky dolmen. Also, from the guide you can find out why the airport in Adler is called Sochi, and the railway station Adler, which canyon is considered one of the most beautiful objects in Sochi and other facts that cannot be found in traditional guidebooks.

You can listen to audio guides in the MTS Music mobile application. It is enough to log in using your phone number or log in to an already created account, download the audio guide in the Digital content section and start audio tours. In particular, users of the application can listen to audio guides through the CarPlay service on the car screen.

The author of the Abandoned Russia project, researcher and documentary photographer Anna Korob and radio journalist and auto-traveler Georgy Khachaturov took part in the voiceover of the guide.< br> 

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