Toilet paper as such was patented only in the middle of the 19th century: in 1857, an entrepreneur from New York, Joseph Gayetti, launched its production on an industrial scale. Leaflets called pipifax were packed in packs, each with the manufacturer's name printed on it. A little later, in the 1880s, Englishman James Alcock invented toilet paper in rolls. His shy compatriots shyly called the novelty paper curlers – and were in no hurry to buy. One of the first Soviet citizens who got acquainted with toilet paper was Vladimir Mayakovsky, who visited Paris in the late 1920s. He even mentions this product in the poem “Parisian”, the heroine of which was a lady who worked in the toilet of one of the restaurants:
“While you look at the pimple at the dressing table, she, smiling at her flaky mouth, powder it, sprinkle it with perfume, give pipifax and wipe the puddle.”
Made in USSR
Toilet paper conquered the country of victorious socialism relatively recently, only in the second half of the 20th century. For a long time, it could be seen only in the apartments of diplomats, high-ranking officials, scientists and writers: mostly paper was brought from abroad. Small batches were produced at a plant in the Lithuanian city of Grigishkes, but there was not enough of it for everyone, and ordinary citizens used newspapers cut into pieces. Portraits of party leaders and communist slogans were cut out of Pravda or Izvestia before being used for their intended purpose – so to speak, in order to avoid: careless use of newspaper pages could result in severe punishment.
The first industrial enterprises that made tissue paper appeared in the USSR in the early 1960s. in the Leningrad and Arkhangelsk regions. The volumes were very modest: for example, in 1962, about 4,000 tons of such products were produced – 1,000 times less than in the USA.
And only in 1969 did the space power master the mass production of toilet paper.
It was made from spruce and aspen wood, and the main supplier was the Syas Pulp and Paper Mill: English Walmsley paper machines were installed here and more than 30 million rolls were produced in the first year.
At first, the new product was gathering dust on store shelves: no one understood why it was needed when there were familiar newspapers. To introduce toilet paper into Soviet life, a large-scale advertising campaign had to be launched. Film magazines about the benefits of these hygiene products were shown in cinemas before films, and thousands of rolls were given to managers of large enterprises to distribute to workers. ://fs.tonkosti.ru/sized/f550x700/47/nx/47nx2m6vfp2c808kws8s4wogw.jpg” media=”(max-width: 549px)”>