Some more, some less
The tariff policy uses dynamic pricing – the same room costs differently depending on the season, day of the week, client category and booking depth. For example, guests who check in without prior reservation pay the maximum at the front desk. Those who booked a room at a non-refundable rate a month in advance receive a significant discount. Weekends tend to cost more than weekdays. There are discounts for long stays, for tourist groups, corporate clients.
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Booking systems play a significant role – often they are ready to offer a better price for a room than when contacting a hotel directly. This is because large aggregators have many regular customers for whom loyalty programs work: it is often the aggregator that becomes the main and almost the only supplier of new customers for the hotel. So the hotel is forced to make price concessions for the clients of Booking, Expedia, Agoda and other giants in order to ensure a good load.